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1. picniq beauty
- year
- 2026
- industry
- k-beauty
- concept
- playful, care-focused beauty
- tagline
- color that cares, care that’s fun
Picniq Beauty is a K-beauty project focused on developing a lip gloss line with a distinct visual identity and a clear place in the beauty market. As Creative Director, I worked on shaping the brand’s creative direction, exploring how its products could stand out, and translating research and ideas into a cohesive visual concept.
From the early stages of Picniq Beauty, I helped shape the brand’s overall direction, exploring how its identity could translate into a cohesive visual concept from logo and color direction, to packaging choices and creative references. I worked to bring the brand’s vision to life by developing moodboards, researching the beauty market, and planning photoshoots, helping guide the process from initial ideas to how the brand would be presented visually.
Our vision was to create a brand for young women navigating the transition into adulthood—a brand that could grow with its audience without losing its spark.
In a K-beauty market dominated by soft pinks and traditionally feminine aesthetics, we wanted Picniq Beauty to offer something different: colorful, expressive, and care-conscious beauty.
Product Shoots
Model Shoots
Heirloom Tomato
Tart Cherry
Birthday Cake
